A match-making service pairs neuroscientists with designers to explain scientific breakthroughs

Scientists are smart. Designers are, er, good with color. Stereotype holds that scientists and designers are vastly different thinkers: Scientists are exacting and objective, while designers and artists are intuitive and associative. Science is regularly equated with substance, and design with surface aesthetics—to the dismay of many designers. The fact is that brilliant designers and artists have helped transform science into an intelligible discipline for centuries. From certified medical illustrators who illuminate technical research with visual renderings, to exhibit designers who conjure memorable installations in science museums, to painters who read and translate NASA data into fantastic visions of outer space, there’s a natural and useful connection between these two creative forces of left and right brain thinking. A recent initiative to bridge art and science is a project called…


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