A chip manufacturer is helping cars to see as the age of autonomous driving approaches

VolvoVolvo fitted 100 XC90s with Nvidia chips. Chip manufacturer Nvidia expects cars to become increasingly dependent on computer chips as they try and learn how to “see” on our roads. Companies like Google and BMW are already developing cars that can navigate our roads for themselves, without the need for a driver. These autonomous vehicles are typically fitted with a number of cameras but how does the car determine what the cameras are showing it? The answer: image recognition technology. That’s where Nvidia comes in, according to Jaap Zulderveld, Nvidia’s VP for Europe. By using deep learning (a form of machine learning, which is a type of AI) Nvidia’s GPUs (graphics processing units) can help cars to understand what their cameras are seeing. “We will play a role when it…


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