9 Digital Marketing Stats That You Need to See From This Week

It was an unusually good week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling.  Check out these nine stats that caught our eye. 1. The pumpkin spice comethStarbucks’ pumpkin spice lattes have become a fall tradition in Instagram marketing, and this year appears to be no different. On the mobile app, per Spredfast, there have been more than 731,000 posts tagged with #pumpkin—already, two weeks before the autumnal equinox—related to the drink and another 468,000 are labeled with #PSL. Moreover, Starbucks’ pumpkin spice lattes receive 493 percent more likes per photo than shots tagged with #Starbucks. 2. Halfway to $1 trillionAdvertising will grow to $548.2 billion globally this year, up by $23 billion or 4.4 percent compared with 2015, according to Carat, the Dentsu Aegis-owned…


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