7 Ways Microsoft Can Make LinkedIn Worth Billion

Microsoft just bought LinkedIn for $26 billion dollars, or $196 per LinkedIn share, a 50% premium to the Friday market closing price of $131. Microsoft is known for overpaying for its acquisitions, including Skype, Nokia’s handset business, aQuantive, and the attempted deal for Yahoo. So how can it avoid repeating its past mistakes? Twenty-six billion is a steep price, but there is plenty of potential value in LinkedIn. In order to realize it, Microsoft should consider some of the steps below. Target ads with greater accuracy and granularity. LinkedIn makes money in part from targeted ads, most of which come from employers. I just got one, for example, from the Public Company Accounting Oversight Board. The ad grabbed my photo and said “Picture yourself at PCAOB,” suggesting I might like a job as…


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