7 Things You May Not Know About Google’s RankBrain

Have you ever wondered how Google is able to return search results? The exact science behind how search works has always been a mystery, and today the mystery seems straight out of a sci-fi novel. Enter RankBrain, Google’s artificial intelligence (AI) technology, which aims to improve search in a vastly new way. Let’s explore how it might change your world, and let’s start with the simplest question: What is RankBrain? 1. RankBrain is a machine learning technology developed by Google. Announced in October of 2015, the RankBrain system was developed to help improve search results by making them more relevant to what searchers are looking for. The company has always touted the mission of “user first.” RankBrain aims to use advanced technology to assist its engineers and scientists in improving…


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