6 Ways to Leverage Machine Learning at Any Company

by Angela Guess The Forbes Technology Council recently wrote, “Machine learning isn’t just for high-tech companies anymore. These days, any business can leverage machine learning for sales, marketing and to drive engagement. Here, six technology executives from Forbes Technology Council offer their thoughts on how even non-tech companies can start leveraging machine learning in the next few years.” Erik Gustavson of Bitium suggests using machine learning “For Sales And Marketing Funnel Analysis. Companies will use machine learning for sales and marketing funnel analysis, since even non-tech companies generate a lot of data from sales and marketing. Instead of letting that data lie idle, it can be used to improve the routing and handling of customer interactions to improve the efficacy of sales and marketing teams.” Dimitri Roche of Loop &…


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