6 Ways Machine Learning Can Generate More CRM Value

CRM is a big expense. Implementation, updates, and training all add up. But does the value you’re getting match your investment? With an ocean of data from sales and marketing, customer support, and product development, your CRM has the potential to deliver more value to the organization. But only if you can make sense of all that data. After all, more data doesn’t necessarily mean better decision making. One way to capitalize on your CRM investment, to improve ROI and drive better outcomes, is through machine learning, which teaches computers to think and act like people in order to augment human decision making. An intelligent layer on top of existing CRM systems, machine learning teases out insight from all of your data to tell the full customer story. It is…


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