6 Ways Google’s Artificial Intelligence Could Impact Search Engine Marketing

Google is now using artificial intelligence (AI) to better understand search queries, so what implications will machine learning have for marketing? Last week, Google told Bloomberg News that a “very large fraction” of queries is now being interpreted by an AI system called RankBrain. The revelation about the system, which helps Google navigate around 15 percent of daily queries that are unrecognizable, could provide insight into how brands can best leverage the search-engine giant. Here are some predictions for what RankBrain could mean for brands: 1. Expect more accurate search results With machine learning, RankBrain will likely better understand what users are searching for. “Marketers should remember this is ultimately about improving Google’s user experience, helping to connect people to information based on the intent of the their search,” said Clarke…


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