5 ways developers can exploit geospatial tech in 2016

Since the rise of geospatial technology, applications like Facebook, Uber, and Grindr, have enabled users to engage with their surroundings to connect with friends, book a room, or set up a date. But the application of geospatial technologies is really in its infancy. End users demand fast access and precise services that fit their interests, leaving most app developers playing catch up. Here are five tips to leverage the power of geospatial technologies to meet user demands in 2016: 1. Connect data science with geospatial services. Many app developers settle at engaging users with sponsored content based on broad high-level editorial decisions. This practice can end up serving content that is poorly targeted, or even worse, turning users off. Core user data like what interests they have, which restaurants they…

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