4C Leverages Teradata for Enhanced Data Management

INDIANAPOLIS, Feb. 17, 2016 /PRNewswire/ — Teradata Marketing Applications, a division of Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company, said today that 4C, a Chicago-based data science and media technology company, is utilizing Teradata’s Data Management Platform (DMP) to help digital marketers improve how they collect data and report results about synchronized cross-channel advertising campaigns.4C is leveraging Teradata’s DMP for its TV Synced Ads product that pairs television ads with digital campaigns, enabling marketers to serve complementary digital advertising at the same time a TV ad or specific program is running. This advanced approach will help 4C clients capture real-time campaign performance data, make consumer behavioral data more actionable, and provide more customizable reporting functionality. “Through unique application of data science, 4C is helping marketers better deliver…


Link to Full Article: 4C Leverages Teradata for Enhanced Data Management