4C Connects TV with Social Media for Double Whammy of Multi-Screen Brand Outreach

4C, a data science company helping to power the future of advertising, has just announced its first product integration with Teletrax technology. The new offering is said to enhance the ability of advertisers to deliver precise multi-screen and multi-channel advertising. That means that now, for the first time, brands can serve ads on Facebook, Twitter, or Instagram at the same time their ads, or competitors’ ads, are running on television. And that — in a word — could be huge. “4C’s TV Synced Ads powered by Teletrax identifies TV programs and commercials within seconds of broadcast and triggers digital campaigns for synchronization and/or competitive response,” according to a statement provided to MMW. “These ads can be delivered through social, video, display, and search channels across phone, desktop, and tablet devices…


Link to Full Article: 4C Connects TV with Social Media for Double Whammy of Multi-Screen Brand Outreach