3 Ways to Take Advantage of Artificial Intelligence in Social Media

B2B marketers have a seemingly endless array of tools and platforms to play with on the way to understanding prospects and generating leads. For some time, the most exciting thing in marketing was the rise of marketing automation platforms (MAPs), which 91% of the most successful users agree are necessary for fruitful campaigns. Now we are witnessing the era of social media management (SMM), and the next big thing in digital marketing is artificial intelligence (AI). When combined with marketing automation and social media, AI can help marketers understand and target leads like never before. It’s a fact that 73% of all B2B leads need to be nurtured before they make a purchase, and the best way to nurture them is through personalized content. Marketing strategies that take advantage of…


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