3 Ways to Bring Artificial Intelligence to Your Customer Experience

Sometimes the greatest pain of a customer service leader is the buzz of a new technology that results in a Sunday night CEO email asking “when are we going to get this”? In 2016, the leading contender has to be Artificial Intelligence (AI). It seems at every turn we’re seeing AI show up, whether it’s in the form of toys like Mattel’s new Barbie doll, Amazon’s Echo or IBM going big with the Watson TV spots featuring major celebrities. As AI enters our technology lexicon it begs the question: How does AI fit into a customer service strategy?   Make Self-Service Channels Smarter The first place to impact the customer experience is by applying AI to self-service channels.  Too often, these channels aren’t personalized or customer journey specific — and they leave customers in…


Link to Full Article: 3 Ways to Bring Artificial Intelligence to Your Customer Experience