3 Tips to Make Mobile Marketing Better Through Data Science

Today, 80% of Internet users worldwide own and use a smartphone in addition to a desktop computer. The internet consumption habits of global consumers have transformed in recent years, driven in part by the optionality of new technology and a proliferation of devices. And deciding what to do with the explosion of data that has accompanied the rise in Internet-enabled device usage has become the million-dollar question for today’s marketers. Key takeaways from this webinar include: How marketers can take advantage of existing data to market to people (not devices) in a smarter way How marketers can broaden their thinking to avoid defining customers by yesterday’s data points Use cases that a mobile-first advertiser can employ to attract and retain a loyal user base Presenters: Denise Hotta, Associate Product Manager,…


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