3 Important Marketing Strategies for Data Scientists

Information is the most valuable resource in the digital age. It can yield new customers, maintain interest in old customers, and inform on how new products should develop over time. Unfortunately, data analytics professionals don’t have a clear plan on how to turn their knowledge into actual revenues. With practically all business sectors relying on numbers to make key decisions, now is a great time to start a data analytics company. Total value of the global market for big data services in 2015 was estimated at $US 22 billion, a truly staggering figure for a recently introduced discipline. Despite strong demand, success is not guaranteed and a startup would need a smart marketing strategy in place before it can start collecting profits. Let’s examine some of the most important strategic elements that…


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