2 Billion Consumers Projected To Use AI-Powered Virtual Assistants

Consumer adoption of artificial intelligence-powered virtual assistants will increase, but some brands don’t see the capabilities fully replacing humans. The number of active users of virtual assistants will grow to 2 billion consumers in 2021, up from 390 million last year, according to new research from Tractica. Global revenue generated by virtual assistants will grow to $16 billion by 2021, up from $2 billion last year. The majority (75%) of revenues will come from the consumer side of the market, according to Tractica. The Asia Pacific region will lead the market in revenue and multiply in value by 10 times to account for more than $5 billion by 2021. “The consumer and enterprise use cases for virtual digital assistants are proliferating rapidly thanks to accelerated innovation and scalability of underlying…


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