10 ways neuroscience can increase conversion rates

Who doesn’t want to increase their site’s conversion rate? But here is the challenge. Conversion rate optimization, unlike many other marketing techniques, cannot be scaled the way content marketing and SEO can. Why? Because it requires you to understand your customer and their frame of mind when making a purchase online. To optimize conversion rates, persuasion needs to be introduced in both design and copy to win the hearts and minds of customers. This is where neuroscience, especially cognitive neuroscience comes in. Cognitive neuroscience is a branch of neuroscience and is the study of how the brain acts and reacts to different cognitive factors including memories, emotions and thoughts. Here are few ways in which neuroscience principles can be applied to your business to increase conversion rates. 1. Use the…


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