10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist

A standard definition for the job described as “data scientist” hasn’t yet been agreed upon, but the common denominator among the various interpretations out there identifies three key skill sets: An understanding of data (what it is, how it’s collected and its meaning). The ability to manipulate it to derive insights. Connecting data insights to real-world value and communicating it clearly to non-data people. Is that not what you do every day? An Understanding Of The Data 1. Working With Metrics Search engine marketing, whether organic optimization or paid placements, has a defined set of metrics that need to be understood at a language level of native proficiency. If you don’t understand what those metrics are and why they are important, then you just can’t be a search marketer. And it’s more than…


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