​10 brands using tech to create great in-store experiences

With more consumers now attracted to the convenience of mobile and online shopping, the pressure is on bricks-and-mortar retail stores to find innovative ways to leverage technology to enhance the in-store customer experience and detract shoppers from simply ‘showrooming.’ We take a look at how 10 leading brands around the world are using the power of digital to attract more customers to enjoy new and creative in-store experiences. 1. Uniqlo’s in-store neuroscience stylist Last year, Japanese retailer, UNIQLO rolled out its first-ever neuroscience fashion campaign in Australia matching clothing selection to consumer’s moods. The wearable technology, UMood, was placed on the forehead of customers, who were then shown a series of still images and videos. Their neurological reactions provided a brainwave reading, allowing UNIQLO to score this against an algorithm…


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